Lunch Break, a nonprofit in Monmouth, NJ, provides essential support through food, clothing, housing, and life skills programs. As Creative Director, I partnered with the Lunch Break team to evolve their brand while preserving its core values. This included establishing brand governance to create consistency across future marketing efforts.

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A key initiative was the website redesign, where we focused on creating a more accessible and intuitive experience for a diverse audience of individuals in need, volunteers, and donors. Beyond the site, we developed a unified visual system across social media, custom illustrations, and marketing materials, creating a stronger and more recognizable brand while maintaining the warmth and accessibility central to the organization.