Walpole Outdoors has built a reputation for crafting high-quality custom outdoor living products and structures. As Creative Director, in collaboration with DefinedLogic, I led the transformation of Walpole’s digital presence, delivering a fully reimagined website and e-commerce experience designed to better represent the brand while making it easier for homeowners and trade professionals to explore and purchase products.

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With an extensive product catalog, our primary focus was creating an intuitive UX that simplified navigation, improved product discoverability, and enhanced the overall shopping experience. Once the UX was defined and approved, we developed a visually cohesive, on-brand experience that highlighted Walpole’s craftsmanship and product imagery.

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During the UX and content development sprints, we launched targeted landing pages to support marketing initiatives. Post-launch, we extended the refreshed brand identity across social media, developed high-impact custom ad units, and created conversion-focused landing pages to support digital campaigns.