Weichert.com is a real estate lead-generation platform that aggregates MLS data and integrates a dedicated call center to assist users throughout their real estate journey. As Creative Director, I partnered with the creative team, ThoughtWorks, and senior leadership to evolve a large-scale, direct-to-consumer experience.

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Our goal was to capture user intent early by providing a seamless, intuitive property search experience. We designed a user-friendly portal featuring saved searches, easy sharing and collaboration tools, real-time property alerts, and additional resources for buyers and sellers.

Beyond the website, the experience extended across social media, targeted email campaigns, and sales-associate materials, creating a connected ecosystem designed to generate leads, support customers, and strengthen long-term relationships.