CRH is a global leader in building materials, with 78,500 employees across 3,390 locations in 28 countries. As the market leader in North America and Europe, CRH provides essential infrastructure solutions that shape communities and industries.
 

As Creative Director, in partnership with DefinedLogic, I led the creative development of the Solutions Hub, a centralized Salesforce platform supporting CRH’s Solutions Selling initiative. Working across strategy, design, content, video, and internal stakeholders, we created a cohesive identity and experience that made sales resources, training, company news, and market information easier to find and use.

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Beyond the platform itself, we built a supporting creative system spanning branding, custom graphics, presentations, marketing videos, and launch communications, giving the initiative a consistent identity across every employee touchpoint.