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Creative Director & Brand Strategist

Design with Purpose, Storytelling with Strategy.

I help brands, products, and teams turn strategy into clear, scalable experiences that connect with people and move business forward.

20+

Years in
Practice

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30+

Brands
Supported

Enterprise

Experience Across
Industries

Stephen Frederick | Creative Director

Over the years, I’ve partnered with brands, teams, and organizations that needed more than visuals. They needed clarity, direction, and design systems built to scale.

Areas of Focus

Building brands around clear ideas and stories that connect with people.

Brand & Storytelling

Turning business goals and user needs into intuitive digital experiences.

Product & UX Strategy

Creating scalable systems that bring consistency across brands, teams, and channels.

Design Systems & Scale

Building strong teams, developing talent, and guiding ideas from strategy through execution.

Creative Leadership

Selected
Work

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McClatchy Media

A scalable news experience built for 30+ media brands

View Case Study
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Finlays Solutions

The next chapter in a legacy of beverage excellence.

View Case Study
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Trex

A leader in outdoor decking and home improvement.

View Case Study

What Colleagues Say

Over six months, I partnered with Steve as a co-director on a complex design project for a client. He led the team with empathy and clarity during periods of change, fostering strong collaboration and alignment. His storytelling skills and confident client presentations were key to engaging stakeholders and moving the work forward.

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Luiza Allgayer
Design Director

What Colleagues Say

I was lucky enough to work for Steve for more than five years. During that time, Steve's leadership helped our department deliver outstanding results for the company--he has exceptional communication skills, project management experience, and an impressive ability to bring out the best in his team. It was a pleasure working in such an upbeat and productive environment.

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Erica Wasserman

Senior Copywriter

What Colleagues Say

“During my time as a Senior Designer at Weichert, working alongside Steve, I gained valuable new skills and deepened my expertise as a creative professional through his mentorship. Now, as a manager, I often reflect on the advice he gave me and apply it to guide my own team."

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Chris Narine

Digital Experience Lead

What Colleagues Say

I had the pleasure of working with Stephen at Weichert, where he was an outstanding Creative Director. His mentorship was key in my early career, teaching me how to present designs to leadership and clarify requirements. Stephen’s feedback and attention to detail consistently elevated our projects, making him an invaluable collaborator.

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Raghav Karkera

UX Designer

What Colleagues Say

I had the pleasure of working with Steve at Weichert, where we collaborated on several enterprise-wide projects and managed the daily operations of Weichert.com. Steve consistently demonstrated both creative and technical expertise, but what set him apart was his commitment to “design by data.” He always sought to understand how his designs were performing, adjusting based on data rather than relying solely on aesthetics. Despite the fast-paced, dynamic environment with tight deadlines, Steve and I shared a common goal: delivering high-quality results while fostering a supportive work culture for our teams.

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Kanika Chadha

Analytics Specialist

Looking for a creative leader who can move between strategy, systems, and execution?

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