Finlays Solutions marked the next chapter in a legacy of beverage excellence. As Creative Director, I partnered with the Finlays Solutions marketing team to translate their evolution from a legacy extracts provider into a forward-looking digital brand and experience.

The challenge was creating a distinct identity for Finlays Solutions while preserving the credibility and heritage of the broader Finlays brand. We translated an established brand system into a cohesive digital experience spanning website, social media, marketing materials, and custom graphics.

The result was a flexible visual system and digital presence designed to support product storytelling, innovation, and sales communications across channels.