Weichert.com is a large-scale real estate lead-generation platform that aggregates MLS data and connects customers with Weichert’s sales organization throughout their real estate journey. As Creative Director, I partnered with the creative team, ThoughtWorks, and senior leadership to evolve the direct-to-consumer experience.

Our goal was to capture user intent early by creating a seamless property search and customer journey. The experience included saved searches, collaboration tools, real-time property alerts, buyer and seller resources, and call-center integration designed to turn digital engagement into qualified opportunities.

Beyond the website, we extended the experience across social media, targeted email campaigns, and sales-associate communications, creating a connected ecosystem designed to generate leads, support customers, and strengthen long-term relationships.