
What Gets
Me Going.

Using AI to increase both the speed and value of creative work.
Supporting Growth.
"I gained valuable new skills and deepened my expertise as a creative professional through his mentorship."
"His mentorship was key in my early career"
"Steve's leadership helped our department deliver outstanding results"

OBSESSED.

Hitting chili dippers on the weekend.

Tone chasing with AI.

Making AI earn its seat at the table.

About Me
Hi, I’m Steve Frederick, a Creative Director and Brand Strategist with more than 20 years of experience leading creative teams, shaping brands, and building digital experiences. I believe strong storytelling sits at the center of great creative work, connecting ideas to people and helping move businesses forward.
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What I enjoy most is building collaborative environments where ideas can be challenged, refined, and elevated. I’m passionate about mentoring designers, fostering open communication, and helping teams do their best work. A big part of my role is also bridging creativity and business, translating design decisions and brand strategy into language that resonates with stakeholders at every level.
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My career has taken me from small studios and agencies to global organizations, giving me the opportunity to work across brand, digital products, marketing, video, and emerging technology. That range has taught me to stay curious, adapt quickly, and approach problems from more than one perspective.
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Outside of work, I enjoy mentoring designers, exploring emerging technologies, playing guitar, making music, and occasionally convincing myself I’m getting better at golf.
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Creative Leadership & Team Development
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Brand Strategy & Storytelling
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User-Centered Design (UCD) & UX/UI
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Cross-Functional Collaboration
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Creative Operations & Workflow
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Integrated Marketing & Campaign Development
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Client & Stakeholder Engagement
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E-commerce & Digital Experience Strategy
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Video Production & Motion Graphics
Area of Expertise
Technical Proficiencies
AI & Emerging Tools
Claude / ChatGPT / Cursor
Creative & Design
Adobe Creative Suite / Figma
Video & Audio
Final Cut Pro / After Effects / Digital Performer / Ableton
Digital & Development
HTML / CSS / JavaScript / WordPress / HubSpot
What Colleagues Say
Over six months, I partnered with Steve as a co-director on a complex design project for a client. He led the team with empathy and clarity during periods of change, fostering strong collaboration and alignment. His storytelling skills and confident client presentations were key to engaging stakeholders and moving the work forward.

Luiza Allgayer
Design Director
What Colleagues Say
I was lucky enough to work for Steve for more than five years. During that time, Steve's leadership helped our department deliver outstanding results for the company--he has exceptional communication skills, project management experience, and an impressive ability to bring out the best in his team. It was a pleasure working in such an upbeat and productive environment.

Erica Wasserman
Senior Copywriter
What Colleagues Say
“During my time as a Senior Designer at Weichert, working alongside Steve, I gained valuable new skills and deepened my expertise as a creative professional through his mentorship. Now, as a manager, I often reflect on the advice he gave me and apply it to guide my own team."

Chris Narine
Digital Experience Lead
What Colleagues Say
I had the pleasure of working with Stephen at Weichert, where he was an outstanding Creative Director. His mentorship was key in my early career, teaching me how to present designs to leadership and clarify requirements. Stephen’s feedback and attention to detail consistently elevated our projects, making him an invaluable collaborator.

Raghav Karkera
UX Designer
What Colleagues Say
I had the pleasure of working with Steve at Weichert, where we collaborated on several enterprise-wide projects and managed the daily operations of Weichert.com. Steve consistently demonstrated both creative and technical expertise, but what set him apart was his commitment to “design by data.” He always sought to understand how his designs were performing, adjusting based on data rather than relying solely on aesthetics. Despite the fast-paced, dynamic environment with tight deadlines, Steve and I shared a common goal: delivering high-quality results while fostering a supportive work culture for our teams.

Kanika Chadha
Analytics Specialist
