DefinedLogic was an experience agency focused on creating meaningful, engaging digital experiences. As Creative Director and competency lead, I led the evolution and completion of the agency’s brand refresh, building on an established direction and bringing greater consistency across the website, social channels, presentations, thought leadership, and marketing.

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Following the website relaunch, we expanded the refreshed identity across the agency’s broader communications ecosystem. This included presentation systems, social templates, ad creative, white papers, case studies, and other marketing materials, creating a cohesive brand presence across every touchpoint.