Finlays Solutions marks the next chapter in a legacy of beverage excellence. As Creative Director, in partnership with DefinedLogic, I worked closely with the Finlays Solutions marketing team to launch a fully reimagined website that reflected their evolution from a legacy extracts provider into a forward-thinking innovator in beverage solutions.

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Formerly the extracts business unit of Finlays, Finlays Solutions builds on decades of global expertise supplying tea, coffee, and botanical ingredients to the world’s leading beverage brands. Our goal was to bring this transformation to life through an intuitive, story-driven digital experience that balanced their heritage with a bold new direction.

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Working from a newly established brand book, we translated the identity into a cohesive digital system spanning the website, social media, marketing materials, and custom graphics. The result gave Finlays Solutions a distinct visual personality and a flexible foundation for future marketing and sales communications.